I’m a multidisciplinary digital specialist with more than 10 years of experience across web development, UI/UX design, SEO, digital marketing, and content creation. I thrive on building value-driven digital experiences—from launching handcrafted websites to managing YouTube content that resonates with everyday audiences.
Creative yet strategic, I love problem-solving through design, storytelling, and technology. Google Analytics Certified, skilled in leveraging GA4 insights to drive data-informed strategies.
I’m currently open to freelance and full-time opportunities where I can contribute to meaningful digital strategies and help brands connect with people in impactful ways.
What I Do
Web & Digital Design
- Responsive Web Design & Frontend Dev (HTML, CSS, JS, Bootstrap, jQuery)
- UI/UX Design (Figma, Adobe XD)
- CMS & E-Commerce (WordPress, WooCommerce, Shopify)
- Web Optimization & SEO (PageSpeed, meta, keywords, WCAG)
- Site Launch & Hosting (WHM, cPanel, PHP, MySQL)
- Google Tools:
- Google Tag Manager,
- Google Analytics,
- Google Ads Conversion Tracking
- Google Search Console
- Looker Studio
- Banners & 2D Animations (Adobe Animate)
Content Creation & Digital Marketing
- YouTube Channel: TheYellowCastle ChloeMama (2K subscribers, 20K watch hours, 400K+ views)
- Blog & SEO Website: theyellowcastle.com
- Social Media Engagement (Facebook, Instagram, Xiaohongshu)
- Video Editing (CapCut)
- Community Management & Campaign
- Planning Evergreen, value-focused content strategy
3D Design & Product Visualization
- Jewellery & Furniture Design CAD & Rendering (RhinoGold, SolidWorks, SketchUp, KeyShot)
- Prototyping & Production Files Hands-on Craftsmanship (wood, metal, plastic)
Education
- Bachelor of Arts in 3D Design & Digital Design – Curtin University, Australia
- Diploma of Design – Curtin College, Australia
Interests
- 🎹 Music & Instrumentals
- 🎨 Drawing & Painting
- 🏊 Swimming
- 📱 Experimenting with new design tools