My Journey

• 2024 Jan – Present

  Working on Freelance project/task

  • Create customised WordPress sites
  • Install and setup Google Tag Manager account
  • Implement Google Analytics tracking via GTM
  • Implement Google Ads conversion tracking
  • Converting static graphic booklet to digital flipbook
  • Website error troubleshooting
  • Website system updates maintenance
  • Content updates
  • Google console housekeeping
• 2021 Mar – 2023 Dec

  Web developer/ Project Manager
  GSK Creative, Singapore

  Created 124+ websites | Maintained 15+ websites

  Web developer

  • Collaborated with account executives during the client enquiry stage to assess requirements, explain technical components, propose tailored solutions, and clarify project feasibility.
  • Worked with designers to translate visual concepts into development-ready logic and structure.
  • Developed fully custom websites from scratch based on approved designs.
  • Populated and revised website content; ensured design accuracy and consistency.
  • Conduct testing and resolve bugs before the website goes live.
  • Deployed demo sites to live environments, including server configuration and backups.
  • Maintained client websites:
    • Perform regular system updates, security patching, and vulnerability monitoring
    • Troubleshoot problems caused by a new update
    • Update the latest site content
    • Create a landing page for marketing purposes
  • Improved SEO performance through structural enhancements, meta tagging, and content optimization.
  • Setup GTM and link up Google Analytics data tracking and Google Ads/SEM related conversion tracking
  • Manage domain setup, server hosting and DNS settings.
  • Configure and optimised cache plugins and site loading to improve performance.
  • Integrated digital features into traditional graphic work (e.g. flipbooks & product showcase).
  • Produced user guides and conducted CMS backend training sessions for clients.
  • Performed bulk import of products for WooCommerce e-commerce sites.
  • Designed and exported animated Google Ads banners using Adobe Animate (GIF and HTML5 formats)
  • Produced short-form 2D animations and informative explainer videos using Adobe Animate for marketing and digital campaigns

  Code websites portfolio:

  Please visit my portfolio site at https://chloefam.foxiredesign.com .
  
  Highlights Maintenance projects:

  • CCL and dwell group websites
    Maintained a portfolio of 10+ websites by ensuring optimal performance, regular system updates, and ongoing content improvements. Used SE Ranking to audit websites, implement suggested improvements, and resolve technical errors. Also developed strong time management skills to efficiently schedule and oversee the upkeep of multiple websites.
  • Ensoul Medical and body website
    Ensured the website remained healthy and fully operational. Improved loading speed, implemented changes based on audit results, created advertising landing pages, and updated new content. Used Ahrefs to analyze website health and address technical issues.

  Project Manager

  • Manage web/graphic design projects after the account executive confirms the project
  • Understand the client’s requirements and work together with the designer to produce a proposal
  • Follow up and get feedback from clients
  • Discuss and guide designer on design revisions
  • Assist designers with production preparation and share workload for mass production tasks
  • Manage client expectations and ensure timely delivery
  • Submit final artwork or arrange live site deployment and close off the project
  • Coordinate and attend brand photography sessions—ensuring alignment with project theme, visual direction, and campaign goals
• 2020 Jul

  Content Creator & Digital Marketer
  TheYellowCastle ChloeMama

  • Founded and manage a recipe-focused YouTube channel featuring self-recorded, edited, and published cooking videos using CapCut
  • Use YouTube Studio for video uploads, subtitle creation, SEO optimization, and performance tracking
  • Implement SEO and keyword strategies via VidIQ to increase visibility and search rankings
  • Built and maintain an SEO-optimized WordPress website with blog posts supporting each video
  • Created and manage a Facebook group – Kitchen App Bread Recipe – with 400+ members to engage the community and drive traffic
  • Focus on evergreen, value-driven content to support long-term traffic and audience growth
  • YouTube Channel Milestones:
    1K subscribers by Jun 2021
    • 2K subscribers by Apr 2022
    • 20K watch hours by Apr 2023
    • 400K total views by Dec 2023
    • Top-performing video: 70K views by Aug 2023
  • Xiaohongshu (Little Red Book)：
    Repurposed and localized 20+ YouTube videos for the platform
    • Top video reached 10K+ views with 400+ likes and favourites
    • Over 1,000 total engagements (likes + favourites) across all posts
    • 242 followers as of Apr 2025
• 2015 Dec

  Social Media Creator
  Kahlong Gold & Jewellery Sdn. Bhd., Malaysia

  • Design and produce visual assets (posts, videos, reels, stories, etc.) tailored for each platform (Instagram and Facebook)
  • Capture and edit photos or videos of products, behind-the-scenes moments, or promotional content
  • Create branded templates and maintain visual consistency
  • Maintain brand tone and style across all social channels
  • Track post-performance: likes, reach, saves, comments, shares, etc.
• 2014 Oct – 2019 Feb

  Web developer/ Project Manager/ HR admin
  GSK Creative, Singapore

  Created 124+ websites | Maintained 15+ websites

  Web developer

  • Collaborated with account executives during the client enquiry stage to assess requirements, explain technical components, propose tailored solutions, and clarify project feasibility.
  • Worked with designers to translate visual concepts into development-ready logic and structure.
  • Developed fully custom websites from scratch based on approved designs.
  • Populated and revised website content; ensured design accuracy and consistency.
  • Conduct testing and resolve bugs before the website goes live.
  • Deployed demo sites to live environments, including server configuration and backups.
  • Maintained client websites:
    • Perform regular system updates, security patching, and vulnerability monitoring
    • Troubleshoot problems caused by a new update
    • Update the latest site content
    • Create a landing page for marketing purposes
  • Improved SEO performance through structural enhancements, meta tagging, and content optimization.
  • Setup GTM and link up Google Analytics data tracking and Google Ads/SEM related conversion tracking
  • Manage domain setup, server hosting and DNS settings.
  • Configure and optimised cache plugins and site loading to improve performance.
  • Integrated digital features into traditional graphic work (e.g. flipbooks & product showcase).
  • Produced user guides and conducted CMS backend training sessions for clients.
  • Performed bulk import of products for WooCommerce e-commerce sites.
  • Designed and exported animated Google Ads banners using Adobe Animate (GIF and HTML5 formats)
  • Produced short-form 2D animations and informative explainer videos using Adobe Animate for marketing and digital campaigns

  Code websites portfolio:

  Please visit my portfolio site at https://chloefam.foxiredesign.com .
  
  Highlights Maintenance projects:

  • CCL and dwell group websites
    Maintained a portfolio of 10+ websites by ensuring optimal performance, regular system updates, and ongoing content improvements. Used SE Ranking to audit websites, implement suggested improvements, and resolve technical errors. Also developed strong time management skills to efficiently schedule and oversee the upkeep of multiple websites.
  • Ensoul Medical and body website
    Ensured the website remained healthy and fully operational. Improved loading speed, implemented changes based on audit results, created advertising landing pages, and updated new content. Used Ahrefs to analyze website health and address technical issues.

  Project Manager

  • Manage web/graphic design projects after the account executive confirms the project
  • Understand the client’s requirements and work together with the designer to produce a proposal
  • Follow up and get feedback from clients
  • Discuss and guide designer on design revisions
  • Assist designers with production preparation and share workload for mass production tasks
  • Manage client expectations and ensure timely delivery
  • Submit final artwork or arrange live site deployment and close off the project
  • Coordinate and attend brand photography sessions—ensuring alignment with project theme, visual direction, and campaign goals

  HR admin

  • Manage the company’s assets and software subscription
  • Maximise the benefits of the company and staff and increase work productivity
  • Manage staff leave and records
  • Understand work challenges and discuss with the team
  • Create the project’s invoice and follow up on payment
• 2013 Sep – 2014 Oct

  Graphic & Web Designer / Project Manager
  Mobile App Solutions Pte Ltd, Singapore

  • Designed marketing materials including brochures, flyers, handbooks, and e-newsletters.
  • Led UI/UX design for e-commerce websites and mobile applications.
  • Created visual prototypes and hand-coded responsive websites.
  • Coordinated with developers for software and app customization projects.
  • Managed server setup and maintenance using WHM and cPanel.
  • Liaised with clients and third-party vendors to ensure timely design updates.
• 2012 Jun – 2013 Aug

  Jewellery Designer & Sales Promoter
  Kahlong Gold & Jewellery Sdn. Bhd., Malaysia

  • Created personalized jewellery designs, including custom name pendants.
  • Assisted with production techniques: sawing, polishing, and gold thickness calibration.
  • Engaged with customers and supported retail sales operations.
• 2012 Dec

  Intern – Cabinet Design Trainee
  Xing Hua Cabinet Company, Australia

  • Studied cabinetry construction standards and veneer color matching.
  • Assisted in creating furniture pieces from CAD drawings and technical specs.